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Augmented Reality: Who Is Your Hero?

By:Tracy Pell on:July 01, 2014
Augmented Reality: Hero

When starting on something as daunting as Augmented Reality, it can seem overwhelmingly techy. This can make it hard to even THINK about starting. However, no matter what industry you are in, marketing, manufacturing, training, consumer goods… who ever you are, I bet you are always looking for the best way to get your message across to your audience. So, begin there!

Nancy Duarte, author of Resonate, TED speaker and presentation specialist, suggests looking at your audience as the “hero” of your story. Your audience is the star of the show. They are the center of the action. This is their journey. Your role? To guide them on their path.

Who are you talking to?

Be crystal clear on this. No matter how many bells, whistles and flashing lights you build into your Augmented Reality experience, if it is not tailored to your audience it will fall flat. Consider gender, age, career level, income, devices they are using, are they technophiles or technophobes? Don’t stop there though…. Really, really get to know them! Just knowing the basic facts won’t help you connect with them or keep their attention. Think about your hero in new ways. You need to know what they care about. Once you know that, you can connect your message to what is most important to them.

So, How do I get to know them?

  1. What are their unique skills?
  2. What are their vulnerabilities?
  3. What are their strengths?
  4. Who is their nemesis?

Another way Duarte suggests to get to know your hero is to answer these questions:

  1. What is their lifestyle?
  2. What do they already know about your topic?
  3. What motivates them?
  4. What is important to them?
  5. Who or what influences their behavior?
  6. What makes them feel respected?

Answer these questions and you will build your Augmented Reality experience on a solid foundation. Check back with us next month to get more tips about how to get the most out of Augmented Reality.

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