What is Augmented Reality Anyway?

By:Tracy Pell on:June 26, 2014
Augmented Reality Explained Video

We know how it is… someone shows you the latest and greatest whiz-bang technology and you think… how cool is that!?  Your next thought is… What the heck is that anyway? And… It might be cool, but is it USEFUL?  The truth is, any technology is a tool. You have to know how to use that tool in order to make it work for you. First step? Getting to know the tool.

So, What is Augmented Reality?

Augmented Reality uses your mobile device's camera to provide a view of the real-world that is overlaid with computer-generated elements like video, sound, or GPS data. Here’s how it works:

  1. It starts with a mobile device, equipped with a camera and scanning App.
  2. The user scans a printed image or object.
  3. That triggers the download of an additional layer of content that is displayed on the mobile device.

That content can be anything from video to 3D animation, links to websites… really any content that is stored in the cloud.

Designers and developers are pushing the technological boundaries (and their imaginations) to create amazing experiences using augmented reality. Whether you do packaging, direct mail, training and documentation, point of sale or advertising and marketing, your options are limited only by your imagination!





Be part of the conversation on the latest innovations and trends in communications and marketing, sales, training and regulatory collateral management.